Ad testing for marketing teams
Test your ad on real US consumers before you spend on it.
Add your ad as a link and pick who should see it. Each person’s camera stays off until your ad has played to its end. Then they record their reaction on video.
From a panel of 130,000+ adults who signed up to take part in paid studies.
Video recording · 15–60 seconds
What do you think of this? Tell us in your own words.
Turn on cameraPlay the video to the end first. Your camera stays off until then.
How it works
From your ad to their reactions
You set up the test yourself. A person checks every study before it goes to the panel.
- 1
Add your ad
Paste a link to your video file (.mp4, .webm or .mov).
- 2
Pick who sees it
Choose an age range, gender, and US regions or states. Before you launch, you see about how many people match.
- 3
They watch, then react
Each person plays your ad to the end before their camera turns on. Then they record their reaction, up to 2 minutes, and answer any questions you add.
What you get
Every reaction, and who it came from
Your results page fills in as people take part: each video with its transcript and the person’s age, gender and state.
Each person’s video
Play it on your results page, or download the file.
A written transcript
Each video comes with a transcript of what the person said.
Who said it
Each video is listed with the person’s age, gender, US state and region.
A CSV of everything
Every answer and transcript, with each person’s age, gender, state and region. No names, emails or phone numbers.
See what you get back
A sample study’s results: answers by age, gender and region, text answers, recordings and the CSV.
Pricing
Pay per response
Top up by card. You pay only for responses that pass our quality checks.
Video reaction
Up to 2 minutes, with transcript
$25per video
Each person plays your ad to the end, then records their reaction on video.
Minimum 20 videos per study
Survey
Up to 7 minutes
$1.75per complete
Your ad above your questions. Choice and scale answers come charted by age, gender and region.
Minimum 100 completes per study
Studies go to US adults 18 and over.
FAQ
Questions about ad testing
- Can people react before the ad ends?
- No. On a video reaction, each person’s camera stays off until your ad has played to its end. Then the ad pauses and leaves the screen while they record, so its sound doesn’t end up in their recording.
- Who are they?
- US adults 18 and over from a panel of 130,000+ adults who signed up to take part in paid studies. You pick the age range, gender and US regions or states, and you see about how many people match before you launch.
- What format does the ad need to be in?
- A public https link to your video file, ending in .mp4, .webm or .mov. It plays above your question.
- Does the ad have to be public?
- The link has to open for anyone who has it, since each person’s browser plays the video straight from it, but it doesn’t need to be listed anywhere. We don’t copy your file. People in your study can see the link, so give the file a neutral name.
- Can I ask questions too?
- Yes. Add up to 5 more questions to a video reaction study: single choice, multiple choice, 1–5 scale or short text. Choice and scale answers are charted, with breakdowns by age, gender and region.
- How fast do results come in?
- A person checks every study before it goes to the panel. Once it’s live, each response shows up on your results page as it comes in.
Run your first ad test
Add your ad, pick who should see it, and get each person’s reaction on video, with a transcript.
Video reactions are $25 per video, at least 20 per study.